Survey: Agencies See Glass as Half Full for ‘08
October 22, 2007
By Andrew McMains
NEW YORK Considering that more than a few once high-flying agencies are struggling to make their numbers these days, it may come as a surprise that most agency leaders are optimistic about their prospects in 2008.
What may not be surprising at all is that the majority of those positive-thinking CEOs are primarily counting on two categories for growth: digital and healthcare.
Those are the key findings from a new survey released last week that shows that eighty-six percent of all respondents—CEOs, presidents and creative chiefs—believe they will grow their businesses next year, with the rest expecting to be flat (13 percent) or down (1 percent.) And looking forward five years, 84 percent think the business will be better than it had been during the past five years.
