Marketers are less positive about industry prospects
June 8, 2009
Mike Chapman
NEW YORK The responses to a survey of 200 marketing and 100 advertising agency executives, conducted by RSW/US, a lead generation and business development firm, showed ad agencies to be slightly more optimistic than clients about the prospects for the economy and the advertising business over the rest of 2009.
Agencies participating in the survey, released in mid-May, included Leo Burnett, Mindshare and Bailey Lauerman. Clients included Ford, GE, Kraft, Lego and Lenox.
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Agency survey for new business | Creative Agency Secrets // June 25, 2009 at 10:24 am
[...] results for 2008 US survey and results for 2007 [...]
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